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INTRODUCTION
The addiction to the consumption and the unthinking buy they can derive in personal problems. When to go shopping turns into a need, when it is impossible to control the impulse and when, also, this action causes feelings of fault, shame, anxiety, irritability and even serious familiar and economic problems, we are before an addiction.
According to an European study, a third part of the European adult consumers has problems of lack of control in the buy or in the expense. This study realized in four European regions, between them in the Spanish Community Castilian-of La Mancha, clarified that, although most of the adult consumers (66-78 %) have an acceptable self-control level in the buy and the expense, a third part (33-22 %) presents a high addiction level to the unthinking or unnecessary consumption. The study was revealing that the percentage of consumer addiction is lightly a Superior in the women (34 %) than in the men (32 %). The same way, and inside the group of addicts, 55 % (18 % of the whole) was presenting a light or moderate addiction and 45 % (15 % of the whole) an important addiction. 3 % was coming at levels that can be considered to be pathological.
The young population one can say that it constitutes one of the sectors most inclined to the practice of the consumer addiction. What in the adults is a problem moderately important, in the young people is a serious problem. This is like that, not only for the current extension of the addiction to the consumption between the youth, but especially, because he makes to be afraid that the current generation of young people could be the day of tomorrow adults with serious problems of impulsive buy, on indebtedness and addiction to the consumption.
CAUSES
- Pre-existence of specific psychological features that they combine the "capricious" being with the impulsiveness, the skill and a high level of anxiety as regards the buy.
- The personal dissatisfaction, the sensation of tedium or boredom and the absence of not consumer incentives that between the young people is very frequent. The depression seems to be only behind a limited number of cases, mostly women, nevertheless, are those of major gravity.
- The biggest acceptance of consumer values and the psychological vulnerability towards the messages that relate the consumption to the happiness, the social success and the personal prestige.
- The attraction for them for the consumption stimuli like spending the time in large supermarkets and big shopping centers, seeing announcements, looking at shop windows, entering commerce although it is only to look... there are activities that by themselves cannot be considered to be a consumption, but that in the young people provoke a very intense incitement effect the buy and predispose to the addiction to the consumption. The addicts to the consumption in general admit to see television great.
- The low level of self-esteem and the suspicion towards the proper aptitudes or skills.
TREATMENT
To begin the treatment it is fundamental that the subject takes conscience from which an addiction suffers to the buys. In these cases specializing help and the comprehension is needed and suffering from relative and friend nearer, turning one in the "voluntary tutor". The cognitive-behavioral skills work. The treatments are frequent in groups, individual intensive meetings and meetings with direct relatives of the affected one. The therapy thinks about how, first of all, to stabilize the patient and help him to go out of the sensation of gap that sometimes accompanies him.
Nevertheless, it is necessary that the entire society takes conscience of this problem and there are realized campaigns of prevention and sensitization since the situation is out of control for her on stimulation which we meet submitted everywhere and at any time. The families have to emphasize teaching his children to autocontrolarse, frustrating them in his caprices mostly, although it is difficult. To learn to tolerate the frustration is essential to turn into responsible consumers. There would be necessary a regulation of the publicity and commercial offers that stimulate the buy on credit masking the real effects of these.
WHAT DOCTOR CAN TREAT ME?
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